Over the past decade, the’agricultural machinery export Italians has shown steady growth, with a average rate of 3.6%.
This positive trend was also confirmed in the first half of 2023, registering an increase of 13.6% and surpassing that of instrumental mechanics as a whole (+12.3%).
Despite the United States, France and the Germany remain the main target markets, new opportunities are opening up in emerging countries such as India, Mexico, and Brazil.
In this article, we will see which agricultural machinery is the most exported and the main countries involved. The context dn the facilities planned for the sector during 2024, aimed at supporting its development. Finally, we suggest what are the strategies you could adopt to export successfully.
Despite the current geopolitical conflicts, such as the war between Russia and Ukraine and the delicate situation in the Middle East, agricultural production is expected to increase on a global scale, as data provided by the’OECD-FAO Agricultural Outlook 2023-2032.
Considering this, it is reasonable to expect an increase in demand for agricultural machinery. This growing demand is also justified by the needs associated with sustainable agriculture, which aims to maintain high production volumes while simultaneously reducing the use of fertilizers and pesticides.
Reducing water consumption, conserving biodiversity and improving the quality of life in rural communities are also key goals. This is only made possible through the adoption of agricultural mechanization systems equipped with increasingly innovative technologies.
Italian agricultural machinery manufacturers stand out as world leaders in the industry, thanks to their offerings of cutting-edge technology, ergonomic design and commitment to sustainability. Their exports testify to the progressive rise of Italian food and wine machinery.
In particular, Italian combines and harvesters are gaining increasing popularity globally due to their innovation and extreme precision. These advanced tools not only increase agricultural productivity but also help reduce waste, thus meeting an increasingly urgent need. In general, tractor exports have been stable, at around 0.4%. Mention should also be made of the agricultural, forestry and livestock machinery segments, which registered an increase of 5.5%.
Among the most popular products in the’agricultural machinery export tractors of the Landini and Lamborghini Tractors brands stand out. With their reliability, sophisticated design and use of the latest technologies, these tractors contribute significantly to the promotion of sustainable agriculture.
Italian planters, produced by brands such as MaterMacc and Maschio Gaspardo, are admired for their efficiency and distinctive design. In fact, they enable precise seeding and greatly optimize resource utilization.
In recent years, demand for Italian agricultural machinery has been driven mainly by the United States, France and Germany, bringing the export value of the sector to 2.2 billion euros in 2022. However, new markets are opening up, especially in Latin America and Eastern Europe.
The Mexico and Brazil are experiencing a significant increase in sales of Italian agricultural machinery, especially from Emilia-Romagna, Piedmont and Veneto.
Nigeria, too, although exports to this country are still limited at present, is showing sharply rising growth, making this market extremely promising for the future.
The market for agricultural machinery in India is attracting particular interest as it prepares for significant expansion over the next decade, with the value expected to triple to $31.6 billion by 2033.
New equipment for plowing, planting, spraying and irrigation will be increasingly in demand to improve the efficiency of the agricultural production system.
And again referring to India, Italian agricultural machinery production according to SACE chief economist Alessandro Terzulli Can cover the entire agribusiness chain, from the cold chain to processing and packaging machinery.
Regarding the presence of certifications for machinery to be exported to the markets of interest, let's look at the most important changes for the upcoming 2024.
For example, if we consider the United States, it should be remembered that in order to make sales and exports of agricultural and industrial machinery within this market, it is necessary to comply with regulations U.S. regulating industrial products, in addition to all customs requirements.
The procedure to carry out the sale of machinery in the U.S. provides two possible ways forward:
In the absence of a UL mark or other certification, the manufacturing company is obliged to ensure that its equipment still meets the requirements of the tests conducted in NRTL laboratories.
Below we list what is new for this 2024 instead:
In addition to thinking about the mode with which you can get their machinery in their target markets, it is also possible to embrace the idea of adopting Business strategies of different kinds. For example, to consolidate one's presence in markets where the company already has a presence, one might consider opening a warehouse in a strategic area.
More measures which are also alternative solutions to cope with periods of crisis and uncertainty, are:
To fully seize export opportunities in the agricultural machinery sector, Octagona provides the necessary support through strategic consulting and facilitating the’internationalization Of enterprises.
With our many years of experience in international settings and our unwavering commitment to adaptation and innovation, we help companies expand into the global marketplace, ensuring long-term growth and success.
L’export italiano di macchinari agricoli è cresciuto in media del 3,6% annuo nell’ultimo decennio. Nel primo semestre del 2023 l’incremento è stato del 13,6%, superiore a quello della meccanica strumentale nel suo complesso (+12,3%). Nel 2022 il valore delle esportazioni del settore ha raggiunto 2,2 miliardi di euro.
Tra i prodotti italiani più richiesti all’estero ci sono mietitrebbie, macchine per la vendemmia, trattori e seminatrici. I trattori di Landini e Lamborghini Trattori sono tra i più apprezzati, mentre le seminatrici di MaterMacc e Maschio Gaspardo si distinguono per precisione. I segmenti silvicoltura e zootecnia sono cresciuti del 5,5%, mentre i trattori sono stabili attorno allo 0,4%.
The main destinations for Italian agricultural machinery are the United States, France and Germany. However, Mexico and Brazil are growing, where they sell mainly to companies from Emilia-Romagna, Piedmont and Veneto. Opportunities are also opening up in Nigeria, which still has limited volumes, and in India, where the market is expected to reach $31.6 billion by 2033.
To sell agricultural and industrial machinery in the USA, compliance with American standards for industrial products and customs obligations is required. There are two options: obtaining the mark of a NRTL (Nationally Recognized Testing Laboratory) or exporting without a mark, after testing demonstrating compliance with U.S. safety standards equivalent to those of NRTL laboratories.
Le novità 2024 includono i requisiti GFCI e quelli tecnici delle norme UL508A e NFPA 79 per macchine e impianti destinati al Nord America. Si aggiungono il Canadian Electrical Code 2024 sui rischi elettrici, la NFPA 70E edizione 2024 sull’Arc Flash con indicazioni sui DPI, i dispositivi limitatori dell’arco e la Direttiva NIS2 sulla cybersicurezza.
A producer can open a warehouse in a strategic area of the markets where it is already present and seek new outlets that are easy to reach. It can also review its supply chain, dominate the market with a local-for-local logic, relying on a local network, focus on digital export or establish a company in the country of interest.
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