Nel corso dell’ultimo decennio, l’agricultural machinery export Italians has shown steady growth, with a average rate of 3.6%.
This positive trend was also confirmed in the first half of 2023, registering an increase of 13.6% and surpassing that of instrumental mechanics as a whole (+12.3%).
Despite the United States, France and the Germany remain the main target markets, new opportunities are opening up in emerging countries such as India, Mexico, and Brazil.
In this article, we will see which agricultural machinery is the most exported and the main countries involved. The context dn the facilities planned for the sector during 2024, aimed at supporting its development. Finally, we suggest what are the strategies you could adopt to export successfully.
Despite the current geopolitical conflicts, such as the war between Russia and Ukraine and the delicate situation in the Middle East, agricultural production is expected to increase on a global scale, as data provided by the’OECD-FAO Agricultural Outlook 2023-2032.
Considerando ciò, è ragionevole aspettarsi un aumento della domanda di macchinari per l’agricoltura. Questa crescente richiesta è giustificata anche dalle necessità legate a un’agricoltura sostenibile, che mira a mantenere elevati volumi di produzione e contemporaneamente a ridurre l’uso di fertilizzanti e antiparassitari.
La riduzione del consumo di acqua, la conservazione della biodiversità e il miglioramento della qualità della vita nelle comunità rurali sono anch’essi obiettivi fondamentali. Tutto ciò è reso possibile solo attraverso l’adozione di sistemi di meccanizzazione agricola dotati di tecnologie sempre più innovative.
I produttori italiani di macchinari agricoli si distinguono come leader mondiali nel settore, grazie alla loro offerta di tecnologie all’avanguardia, design ergonomico e impegno per la sostenibilità. Le loro esportazioni testimoniano l’ascesa progressiva dei macchinari agroalimentari e vinicoli italiani.
In particular, Italian combines and harvesters are gaining increasing popularity globally due to their innovation and extreme precision. These advanced tools not only increase agricultural productivity but also help reduce waste, thus meeting an increasingly urgent need. In general, tractor exports have been stable, at around 0.4%. Mention should also be made of the agricultural, forestry and livestock machinery segments, which registered an increase of 5.5%.
Tra i prodotti più richiesti nell’agricultural machinery export spiccano i trattori dei marchi Landini e Lamborghini Trattori. Grazie alla loro affidabilità, design sofisticato e l’utilizzo delle ultime tecnologie, questi trattori contribuiscono in modo significativo alla promozione di un’agricoltura sostenibile.
Italian planters, produced by brands such as MaterMacc and Maschio Gaspardo, are admired for their efficiency and distinctive design. Consentono infatti semine precise e ottimizzano notevolmente l’utilizzo delle risorse.
In recent years, demand for Italian agricultural machinery has been driven mainly by the United States, France and Germany, bringing the export value of the sector to 2.2 billion euros in 2022. However, new markets are opening up, especially in Latin America and Eastern Europe.
The Mexico e il Brasile stanno registrando un notevole aumento nelle vendite di macchinari agricoli italiani, soprattutto provenienti dall’Emilia-Romagna, dal Piemonte e dal Veneto.
Nigeria, too, although exports to this country are still limited at present, is showing sharply rising growth, making this market extremely promising for the future.
The market for agricultural machinery in India sta suscitando particolare interesse, poiché si prepara a un’espansione significativa nei prossimi dieci anni, con il valore previsto che triplicherà, raggiungendo i 31,6 miliardi di dollari entro il 2033.
Nuove attrezzature per l’aratura, la semina, l’irrorazione e l’irrigazione saranno sempre più richieste per migliorare l’efficienza del sistema produttivo agricolo.
And again referring to India, Italian agricultural machinery production according to SACE chief economist Alessandro Terzulli Can cover the entire agribusiness chain, from the cold chain to processing and packaging machinery.
Regarding the presence of certifications for machinery to be exported to the markets of interest, let's look at the most important changes for the upcoming 2024.
For example, if we consider the United States, it should be remembered that in order to make sales and exports of agricultural and industrial machinery within this market, it is necessary to comply with regulations U.S. regulating industrial products, in addition to all customs requirements.
La procedure to carry out the sale of machinery in the U.S. provides two possible ways forward:
In the absence of a UL mark or other certification, the manufacturing company is obliged to ensure that its equipment still meets the requirements of the tests conducted in NRTL laboratories.
Below we list what is new for this 2024 instead:
In addition to thinking about the mode with which you can get their machinery in their target markets, it is also possible to embrace the idea of adopting Business strategies of different kinds. For example, to consolidate one's presence in markets where the company already has a presence, one might consider opening a warehouse in a strategic area.
More measures which are also alternative solutions to cope with periods of crisis and uncertainty, are:
To fully seize export opportunities in the agricultural machinery sector, Octagona fornisce il supporto necessario tramite consulenza strategica e agevolando l’internationalization Of enterprises.
Con la nostra esperienza pluriennale in contesti internazionali e il nostro costante impegno nell’adattamento e nell’innovazione, aiutiamo le imprese a espandersi sul mercato globale, assicurando una crescita e un successo a lungo termine.
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