Tuttologists or Hyperspecialists? 5 variables that make a difference

The one in the title is a question that many companies ask themselves while fighting the fear of “not to be enough“, but the truth is self-evident and before our eyes. To make a difference, one must be a specialist: to be a generalist is to run the risk of lose the details and not having full knowledge of the target market.

Would you go to your family doctor to have surgery? Probably not!

Similarly, the first question we need to ask ourselves, as businesses but also as customers, is precisely this: do we want to offer and buy services and products from Hyperspecialized companies or from the all-rounders? 

5 variables that make a difference

How to recognize a truly hyperspecialized company?

- È alive and active on the market for many years (generalists die early and are often improvised);

- Presents references and “case studies” of reference, it is recognized globally;

- It does not stop at selling “surface” service but proposes more in-depth analysis and evaluation;

- Demonstrates acquisition of specific skills and technologies;

- Ha specialized collaborators, trained and with sector knowledge and experience. 

We of Octagona We believe in hyperspecialization, which in the world of business internationalization makes all the difference. Those who say they know the whole world are telling a lie, those who think they can get to the other side of the world with just a website are making a big mistake.

Here's what the company thinks about us and “allology” Abet Laminates, one of the most important manufacturers of decorative plastic laminates in Italy:

“The professionalism of the proposal and direct presence in the Indian territory made Octagona an attractive partner. In fact, too often we are approached by “all-knowing” who present themselves as experts on vast areas of the world, which they cannot, unfortunately, cover with ubiquity and experience.”.

Read also: Apply for the Digital Export Bonus 2022