The one in the title is a question that many companies ask themselves while fighting the fear of “not to be enough“, but the truth is self-evident and before our eyes. To make a difference, one must be a specialist: to be a generalist is to run the risk of lose the details and not having full knowledge of the target market.
Would you go to your family doctor to have surgery? Probably not!
Similarly, the first question we need to ask ourselves, as businesses but also as customers, is precisely this: do we want to offer and buy services and products from Hyperspecialized companies or from the all-rounders?
How to recognize a truly hyperspecialized company?
- È alive and active on the market for many years (generalists die early and are often improvised);
- Presents references and “case studies” of reference, it is recognized globally;
- It does not stop at selling “surface” service but proposes more in-depth analysis and evaluation;
- Demonstrates acquisition of specific skills and technologies;
- Ha specialized collaborators, trained and with sector knowledge and experience.
We of Octagona We believe in hyperspecialization, which in the world of business internationalization makes all the difference. Those who say they know the whole world are telling a lie, those who think they can get to the other side of the world with just a website are making a big mistake.
Here's what the company thinks about us and “allology” Abet Laminates, one of the most important manufacturers of decorative plastic laminates in Italy:
“The professionalism of the proposal and direct presence in the Indian territory made Octagona an attractive partner. In fact, too often we are approached by “all-knowing” who present themselves as experts on vast areas of the world, which they cannot, unfortunately, cover with ubiquity and experience.”.
Read also: Apply for the Digital Export Bonus 2022
A truly hyper-specialized company is recognized by five elements: it has been active in the market for many years, it presents references and case studies, it offers in-depth analysis and not just surface-level service, it demonstrates specific expertise and technologies, and it has trained employees with industry experience.
To internationalize, it is advisable to rely on a hyper-specialized company. A generalist risks losing the details and not fully understanding the market in question. As with a surgical operation, one turns to a surgeon and not to the family doctor; in export, one needs someone who truly knows the country and the sector.
According to Octagona, generalists die early and are often improvisers. Not having deep specialization, they lose the details and do not have a full understanding of the market. For this reason, years of experience, along with references and case studies recognized globally, are one of the first signs of a partner’s reliability.
No, thinking of reaching the other side of the world with only a website is a big mistake. To enter distant markets requires specific knowledge of the country and direct presence on the ground, such as that of Octagona in India, which convinced Abet Laminati to choose it as a partner.
Abet Laminati, an important Italian manufacturer of decorative plastic laminates, has chosen Octagona for its professionalism and direct presence in the Indian territory. The company emphasizes that it is often contacted by tour operators who present themselves as experts in vast areas of the world, unable to cover them with the same thoroughness and experience.
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