QThis article is updated in 2026 with new data, Market scenarios and insights on the role of TEM and DEM in the current international context. You can read the version updated here.
In the increasingly dynamic and interconnected global business environment, the figures of the Temporary Export Manager (TEM) and the Digital Export Manager (DM) have established themselves as essential for companies aspiring to expand into foreign markets. L’internationalization is no longer just an opportunity for growth, but a real necessity to ensure long-term competitiveness. For companies looking to grow and diversify their business, entering new markets offers significant advantages: access to a broader customer base, reduced dependence on the domestic market, and the opportunity to develop in high-growth areas.
However, international expansion is not without its complex challenges. Companies must deal with the peculiarities of individual markets, manage different business regulations and overcome local bureaucratic hurdles. This is precisely where the Temporary Export Manager and the Digital Export Manager, professional figures who offer ad hoc solutions for the internationalization needs of companies.
In fact, the skills required to successfully navigate these foreign markets are not always present internally, especially in small and medium-sized enterprises (SMEs). The TEM and DEM are specialized export management professionals who can overcome these challenges and help plan winning strategies for successful penetration into foreign markets.
What are the distinctive competencies of the Temporary Export Manager (TEM) and the Digital Export Manager (DEM)?
The Temporary Export Manager è un esperto di commercio internazionale assunto temporaneamente per supportare l’azienda nel processo di espansione verso i mercati esteri. A differenza di un export manager interno, il TEM si concentra su progetti specifici e limitati nel tempo, offrendo competenze specializzate per la gestione dell’export e del commercio internazionale. È in grado di sviluppare strategie efficaci per l’ingresso in nuovi mercati, identificare opportunità commerciali e gestire trattative con potenziali partner internazionali. Inoltre, questa figura conduce market research detailed and identifies the mode of communication best suited to reach target markets, ensuring a strategic and targeted approach to each internationalization initiative.
The Digital Export Manager invece si specializza nell’utilizzo delle tecnologie digitali e delle strategie di marketing online per facilitare l’espansione internazionale. Questa figura è responsabile della creazione e gestione di campagne di marketing digitale, ottimizzando la presenza online dell’azienda e sfruttando le piattaforme digitali per raggiungere clienti in tutto il mondo. Il DEM analizza i dati di mercato e le performance delle campagne per adattare le strategie alle esigenze locali, garantendo che l’azienda rimanga competitiva nel panorama globale.
From the above, the tangible benefits of working with a Temporary Export Manager for companies wishing to expand internationally. Among the main benefits we can highlight:
Also the Digital Export Manager è una figura emergente che riveste sempre più un ruolo fondamentale nell’internazionalizzazione delle aziende nell’era digitale. Tra i principali vantaggi dell’inserimento di un Digital Export Manager all’interno di un’organizzazione, possiamo evidenziare:
L’internationalization nel mercato globale suscita un interesse crescente tra le aziende che cercano di cogliere nuove opportunità al di fuori dei confini nazionali. Contestualmente, la competitività per l’ingresso in questi mercati continua ad aumentare. In questo scenario, l’outsourcing delle attività di export management permette alle PMI di accedere a competenze specializzate e di sviluppare strategie di crescita sostenibili, riducendo al contempo i rischi associati all’espansione internazionale.
As the role of export manager is becoming increasingly crucial, there are numerous calls and government actions to help companies in its acquisition. To better regulate this figure and his skills, a specific standard has also been implemented, the UNI 11823:2021 standard. Thanks to this document, it is possible to derive the specific responsibilities that professionals involved in internationalization can support, precisely defining their duties.
There are also subsidized financing for the Temporary Manager figure, provided by the Ministry of Foreign Affairs and International Cooperation and Simest.
Octagona employs experienced professionals who support companies in their internationalization journey, enabling them to gain a competitive advantage in international markets. These experts include the Temporary Export Manager and the Digital Export Manager, che rappresentano un elemento centrale della nostra attività. Grazie alle loro competenze e alle esperienze consolidate, possono fare la differenza nel processo di export, accompagnando l’impresa in ogni fase.
To learn more about the specifics of these roles and find out how they can interact with your business, feel free to contact us for more information.
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